Monthly Archives: May 2008

A New & Improved Lulu Search Engine

We are happy to announce a new feature to Lulu’s Marketplace which will dramatically improve your ability to search, browse for and find content relevant to you.

The new Lulu 2008.4 release brought the usual amount of bug fixes, but the new feature released was a new search engine based on Solr. You don’t have to know what Solr is or why it’s important, but what you will notice is a new search box in the results displayed from your query that looks like this:

search ui screenshot

Lulu Author Interview: Alison Wade

Alison Wade has compiled a great cookbook of recipes by some of the greatest runners in history including Joan Benoit Samuelson, Sebastian Coe and more. The book features 100 recipes from 90 contributors.

Runners Cookbook

All of the profits from the book go to two special causes; the Ryan Shay Memorial Fund and the Jenny Crain “Make It Happen” Fund.

Alison was kind enough to take the time for an email interview with me this week.

Leveraging Lulu To Find Your True Fans

Kevin Kelly has an interesting idea about a way for independent creators to achieve success without trying to create a “blockbuster hit”. Given the difficulty involved in achieving blockbuster hit status, I was immediately intrigued. Kevin argues that independent creators can harness the idea of the “long tail”, and achieve success by trying to find 1,000 True Fans.

In case you haven’t heard the term before, the “long tail” is the idea that there are a nearly infinite number of niches, and that by leveraging a site like Lulu, independent creators whose work fills one of these niches can find a market for their book, CD, video, etc. which might not have a place in a more traditional setting. This benefits the company as well, since a large number of creators selling small numbers of niche titles can be profitable to the company.

Authors Under the Sun

As the sun beamed down, LA locals came out to the LA Times’ 28th Annual Book Festival on the UCLA campus.

From children to the elderly everyone was excited to learn new things about reading and writing. This was Lulu’s second year exhibiting at the festival and it was another great turnout. With the enhanced Border’s Partnership giveaway (http://publish.bordersstores.com/publish_public.html) and some featured authors in the booth we attracted much attention.

Tips & Tricks: Make Your Book Green!

Make your Book Green – eBooks for earth friendly publishing!

eBooks are books in electronic format. Like other electronic data, they can be distributed easily across networks, downloaded immediately and viewed on a screen. With several eBook readers now on the market, making your book available to a wider audience just got easier.

With this month’s installment of tips and tricks, here are some things to keep in mind when publishing your eBook.