Articles tagged "book"

by Allison Casey Services Coordinator
March 8, 2010
Comments (6)

A Bibliophile’s Love of eBooks

In Lulu Blog, Lulu News — Tagged: , ,

eBookI still write letters instead of emails, buy my albums on vinyl and shoot photos with film. I don’t own an mp3 player and my cell phone is so old I often joke about needing MS-DOS codes to check my voicemail.

Yet, I am a firm believer in the power of the eBook and digital content. After all, I work at Lulu where gadget specs get thrown around the break room like sports stats.

There is a constant debate among writers and bibliophiles who abhor the thought of giving up paging through a smelly old book. Books have a culture with which they are associated and eBooks allegedly threaten that culture; but print books and eBooks do not have to be at war with one another. Instead, eBooks are able to act as the perfect supplement to a print book. In fact, authors who offer both sell 30% more print books.

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by Carol Housel Marketing Communications Specialist
March 4, 2010
Comments (5)

Talking about the Lulu Community

In Howto, Lulu News, Marketing Tips, Tips and Tricks — Tagged: , , , , ,
talktalk

by PinkMoose

We’ve recently revealed our shiny new forums and support platform for all to see. Now, while we’re actively tweaking them and improving them to be the best based on your feedback, I’d like to highlight a few conversations you might be interested in.

Waiting Room Copies – Has Anyone tried This Yet? – This discussion is focused around a particularly creative approach to marketing your work. EelKat says “On the table along side the usual stacks of magazines was a book. On the Cover of the book was a large round sticker which read: ‘Waiting Room Copy – to Order Your Own Copy Please Go to www—–’”

Participants Wanted – Julie Dawson is requesting submissions to benefit Doctors Without Borders. Julie states, “As many of you know, each year I sponsor a charity writing contest.  I mentioned in a previous post that I was thinking about giving away an Amazon Kindle for the grand prize this year.  After reviewing everything, I have decided that we will definitely be doing this.”

So… where’s the line? – In this discussion, Elmore Hammes asks, “When do you call it “literature” – is it just when the book doesn’t fit firmly in a genre such as science fiction or romance? Or does it have to elevate to a higher level of writing to be deemed such?”

How do I make something available as a free download? – The title says it all!

So, head on over to the forums and get to know other Lulus!

by Carol Housel Marketing Communications Specialist
June 13, 2008
Comments (31)

How to create the BEST book trailer, EVER. (seriously.)

In Howto, Lulu Blog, Marketing Tips — Tagged: , , , ,

Book trailers. You’ve seen ‘em and thought to yourself, “I could do that.” Perhaps you thought “I could do that better!” I’m here to tell you how!

  • First, write a book. This is the most difficult part of creating a book trailer. Once you’ve got that down, you are almost finished.
  • Publish your book on Lulu.com. This is imperative and will ensure that your book trailer will better than everyone else’s.
  • Be creative. Some book trailers have narrators explaining what the book is about, some book trailers are just words on the screen describing the book. I say make it interesting. You are obviously a creative person, you wrote a book! Use your imagination. Try asking some friends to act out an important scene in your book or maybe explain why people should buy your book using interpretive dance. What ever you do, be creative.

Avoid the book trailer pitfalls of despair:

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