Articles tagged "books"

by AJ McDonald Public Relations
November 13, 2009
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Lulu Takes Manhattan! – Sponsors Self Publishing Book Expo

In Events, Lulu Blog — Tagged: , , , , , , , , ,

November 7th Lulu sponsored and attended the first annual Self-Publishing Book Expo (SPBE) at the Sheraton New York Hotel and Towers.  While the event drew a modest crowd, SPBE offered a great chance for Lulu to speak with the community both one on one and through our various workshops and executive-led panels.  All of the Lulu staff involved were proud to be a part of something that inspires creativity while informing authors of all their options.  Even our CEO Bob Young made it out to the event to discuss Lulu’s exciting transition into open-publishing!

Lulu had a great presence at SPBE.  We had a sizable booth space, and passed out reusable tote bags.  At one point, people in the hotel lobby asked where they could get one of the “cool orange bags”.  We had a contest and gave away some bose in-ear headphones and a Primer Publishing Pack.  From 9:30 am – 5:00 pm, Lulu staff manned the booth to field questions, educate people on the Lulu process, and offer demonstrations.  Nick and Harish gave a well-attended panel on how social networking will change self-publishing.  I think everyone learned a lot from the experience on both ends.

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For me, the event reinforced why I work at Lulu.  At its core, Lulu is about sharing ideas and spreading knowledge.  We understand that you’ve worked really hard to get your content out there and you want to get it in front of as many people as possible.  Things like Lulu’s non-exclusivity and extensive distribution options are things that should go hand-in-hand with self-publishing.  When I explained all the things we currently do and plan on doing to help make an author’s self-published book more visible, people’s jaws honestly dropped! It was a great feeling, and I look forward to more opportunities to interact with customers face-to-face.

We got some great ideas in New York while introducing people to the idea of open-publishing.  Lulu hopes to continue to be a part of events like SPBE that give us the opportunity to just talk with people.  If you have suggestions of events or community gatherings you think Lulu should be a part of, please don’t hesitate to send them in!

by Carol Housel Marketing Communications Specialist
July 22, 2008
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Coming to Fruition: A Manifesto

In Author Spotlight, Howto, Lulu Blog, Walkthroughs — Tagged: , , , , ,

The Blog Team here at Lulu doesn’t usually have the opportunity to share such a story with our readers, but when Lisa Haneberg sent us her account of helping our elders become published authors we knew we had to share it. It is truly remarkable how much one person can make a difference in the lives of others, and I hope that Lisa’s story will inpsire others to follow in her path.

We here at the Lulu Blog team commend Lisa for taking the time to help Ruth, Mike, Carol, and Marwayne publish their books on Lulu.

The Four Authors

Coming to Fruition: A Manifesto
By Lisa Haneberg

Five months ago, Ruth, Mike, Carol, and Marwayne were senior writers, and tonight they became book authors, too. If I had not shown them my father’s book, my mother’s book, and one of my books—all done in the same way we planned to do theirs—they would not have believed the dream could come true for them. I assured them we could get past any barriers they might encounter with the technology. I told them we would recruit volunteers to help and I asked them to allow me to guide them through the process to create their own books. Although they did not understand how it would all happen, they placed their faith in me and the process that I had outlined for them. I promised them we would cap off our successful work together with a group reading event.

The reading at the West Seattle Senior Center ended two hours ago. It was scheduled for 4:00 pm so that the seniors in attendance would not have to drive home in the dark. Over 50 people came to hear the four new authors read and to celebrate their achievements. I was the proud emcee. As the authors sat up at the head table in the front of the room, their smiles and sparkly eyes beamed and told me that it was worth all the work. This day—this triumph—was a big deal for them and the audience responded warmly. It was a big deal for me, too, and I am sure I will remember this experience as one of my best of 2008.

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