Articles tagged "Marketing Tips"

by Dan London Director of Online Marketing
November 20, 2008
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Lulu.com Author Interview: Bob McDonald

In Author Spotlight — Tagged: , ,

I love using Twitter to find out what the Lulu community is up to.  Often, I head over to Summize.com and type Lulu.com in the search field to see how our authors are promoting themselves via Twitter.  There are hundreds of recent messages from authors and buyers that have been sent talking about Lulu.com.  I decided to find one of the Lulu.com authors who actively uses Twitter to find out what kind of success they have had promoting their work.

Bob McDonald, author of Flagrant Foul and Dilemma, was kind enough to conduct an interview with me via Twitter today about how he has used the latest social networking tools to promote his books.

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by Dan London Director of Online Marketing
October 7, 2008
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So You Think You Can Write a Book

In Howto, Marketing Tips — Tagged: ,

Anthony S. Policastro is not just the Senior Business Analyst at Lulu.com, he is also an author. He was kind enough to take the time out of his day to write a great post on how to write and market your book using Lulu.com and other great tools.

The Jenkins Group , an independent publishing services company, says four out of five people they surveyed said they believe they have a book to write. Even fewer actually sit down and write a book and even fewer get published. Many established literary agencies in New York and elsewhere get upwards of 500 email and snail mail book queries a week and less than one percent of them are considered for representation.

So how do you get published with those odds?

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by Dan London Director of Online Marketing
September 29, 2008
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Gain an Audience Using Twitter

In Lulu News, Marketing Tips — Tagged: , , ,

One key to selling your book, photo book or calendar is finding an audience who is interested in your topic. Website forums have been a good way to speak to people who share your same interests, but finding the right websites to post on can take quite a bit of time and effort.

In the past year, another great way to find and communicate with people who share your interests has emerged: Twitter. This web-based communication tool allows you to have conversations with numerous people whether they share your interests or are simply interesting in their own right. If you’re shy, you don’t have to actively engage people in conversation; you can follow people that interest you and sit back and watch the conversations unfold.

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