Articles tagged "marketing"

by Dan London Director of Search Engine Marketing
September 29, 2008
Comments (2)

Gain an Audience Using Twitter

In Lulu News, Marketing Tips — Tagged: , , ,

One key to selling your book, photo book or calendar is finding an audience who is interested in your topic. Website forums have been a good way to speak to people who share your same interests, but finding the right websites to post on can take quite a bit of time and effort.

In the past year, another great way to find and communicate with people who share your interests has emerged: Twitter. This web-based communication tool allows you to have conversations with numerous people whether they share your interests or are simply interesting in their own right. If you’re shy, you don’t have to actively engage people in conversation; you can follow people that interest you and sit back and watch the conversations unfold.

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by Carol Housel Community Administrator
June 13, 2008
Comments (19)

How to create the BEST book trailer, EVER. (seriously.)

In Howto, Lulu Blog, Marketing Tips — Tagged: , , , ,

Book Trailer

Book trailers. You’ve seen ‘em and thought to yourself, “I could do that.” Perhaps you thought “I could do that better!” I’m here to tell you how!

  • First, write a book. This is the most difficult part of creating a book trailer. Once you’ve got that down, you are almost finished.
  • Publish your book on Lulu.com. This is imperative and will ensure that your book trailer will better than everyone else’s.
  • Be creative. Some book trailers have narrators explaining what the book is about, some book trailers are just words on the screen describing the book. I say make it interesting. You are obviously a creative person, you wrote a book! Use your imagination. Try asking some friends to act out an important scene in your book or maybe explain why people should buy your book using interpretive dance. What ever you do, be creative.

Avoid the book trailer pitfalls of despair:

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by Lauren Parker Senior Communications Specialist
June 4, 2008
Comments (5)

Tips & Tricks: Put Your Best Foot Foward with a New and Improved Storefront

In Howto, Tips and Tricks — Tagged: , ,

How to Improve Your Storefront!

Your storefront needs to do a lot: it should be eye-catching and easy to read, and have everything a customer needs to know. With Lulu’s storefront tools, you can make your storefront welcoming and unforgettable. Here are a few ideas on improving your storefront:

  • Give your storefront a title. The title is not only the name of your storefront, but it’s also what is displayed in the top bar of your browser, and the link on which users click when they find your site in search results.
  • The long and short of it.
    • Short Description: The short description is your storefront’s meta-description and is limited to 512 characters. This description will be displayed under your storefront’s title in search results, and should reiterate your storefront keywords and summarize what your storefront is about.
    • Long Description: With the long description, you can enter as much information as you like, and use HTML. This will be displayed on your storefront, and is a good place to put in author bio, mission statement, and a complete description of your book.
  • Add a bio. If you’re an expert in the field you’re writing on, let the audience know. You can use html code here to insert images and links. Don’t forget to provide a link to your email address. This will allow potential customers to contact you directly with any questions, or praise! For a crash course in HTML coding, check out: http://www.w3schools.com/html/default.asp
  • Make it attractive. You can customize colors and fonts when you build your storefront. Be sure to keep in the style and tone of your book. If your book is funny, bright colors are great. If it is for an academic audience, perhaps you want something more subdued.

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